IDENTIFY YOUR CUSTOMER.
ARE THESE ACTUALLY YOUR CUSTOMERS?
ARE THE CUSTOMERS OF FOOD DELIVER APP YOUR CUSTOMERS TOO….ITS TIME TO IDENTIFY !!!!!
Do you think that the customers of online food delivery apps are the customers of your restaurant?. If yes, then you are in big trouble. The customers who order from online food delivery apps are only the customers of that particular app. They just consider you as a resource provider. To understand it deeper, you should first know about what are these online food delivering apps.
Food delivery apps where only an application which aggregates restaurants who provide home delivery of tasty food items in front of the customers. But later on, they started developing and now they are controlling the food market in most of the metro cities in India. The famous online food delivering sites in India are, Swiggi, Zomato, Uber eats, Foodpanda, Dominos and Pizza Hut etc. They are charging 30% of commission from each restaurant for their services. As technology is evolving at a great speed, we humans always depend on mobile apps to get things done.
The culture is getting changed tremendously as the technology is taking control over humans. As a result of this, all restaurants are registering under different food delivery apps in order to take their business to the next level. But have you ever thought of what will happen if one day the food delivery apps remove your restaurant from the search list?. ..You can’t imagine what will happen then. No one will remember your restaurant. The customers will always be looking for new restaurants with high discount and good food. That will be a crucial time for your restaurant.
The funniest part is that most of the food delivery apps which has marked their identity between the customers had started their own private kitchen where food is cooked for delivery purpose. So they will try to eliminate all small scale restaurants from their list in order to reduce the cost. Which will definitely affect small restaurants which are registered under these apps.
Some of the restaurant owners who came to know about the dark side of this food deliver apps had already begun to ban the food deliver apps and move to their old system or to continue with their own delivery system. Especially in south India, the restaurant owners association had taken the decision to ban the food delivery apps in order to gain control over the market again. Kerala Hotels & Restaurants Association (KHRA) had decided to boycott the food aggregators in Kerala till they reduce the commission to 10% from 33%.
© Nu-pie Consultancy Services - 2019.